Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use audio as a...
Despite popular belief, the TikTok algorithm isn’t a total mystery. This post explains how TikTok ranks content and ways brands can “beat” the...
Nailing down a content schedule can be tricky for brands on TikTok. We break down how often brands should post on TikTok based on research and best...
Branded hashtags are an effective but misunderstood tool for brands on Instagram and TikTok. This post explains how to create your own (and why you...
Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.
What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...
What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.
Instagram locking your account can be stressful, but steering clear of these four actions can help prevent it from happening.
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to set up whitelisting on Instagram (and why...
How does the 2022 Instagram algorithm work? This guide breaks down what brands should know about the algorithm and how to adapt to new Instagram...
Want to ramp up your brand’s average order value? This guide breaks down how to increase AOV and examples of how ecommerce brands actually do it.
Need some direct-to-consumer marketing inspo? Check out these creative DTC marketing examples and how you can adapt the same strategies for your...