Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Marketers are buzzing over the launch of Instagram Threads. Below we dig into Threads’ implications for brands and examples of how brands are using...
Is an influencer database a smart way to scale your campaigns? This post breaks down the pros and cons of influencer database software that brands...
TikTok brand campaigns are huge for consumer brands right now. Below are seven TikTok campaign examples and ideas to inspire your own branded videos!
Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.
Want your audience to (literally) eat up your brand’s social posts? Our five food and beverage social media content ideas highlight how to sweeten...
Trying to figure out how to scale your influencer program? This post breaks down tell-tale signs you should scale your influencer marketing and ways...
CPG brands are crushing it on TikTok right now. Below we highlight what top consumer brands post on TikTok and how to maximize your influencer...
Despite popular belief, the TikTok algorithm isn’t a total mystery. This post explains how TikTok ranks content and ways brands can “beat” the...
Nailing down a content schedule can be tricky for brands on TikTok. We break down how often brands should post on TikTok based on research and best...
Branded hashtags are an effective but misunderstood tool for brands on Instagram and TikTok. This post explains how to create your own (and why you...
Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.
What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...