Influencer Marketing Resources

Product gifting campaigns are perfect for capturing customers’ attention and keeping them coming back for more. Here’s everything you need to know to run a successful campaign.

Feeling generous? Influencer product gifting is the easiest way to get influencers posting about your brand, at a fraction of the cost.

If you’re a brand with a team of brand ambassadors backing you up, earned media value (or EMV) is much easier to calculate when you're only monitoring the impact of a handful of people.

While the majority of influencers keep it real with their numbers, unfortunately there are some who don’t.

When your followers talk about your brand, they’re adding to your earned media. So, how do we calculate the value of all this social media buzz?

There are hundreds of companies that offer quick and easy ways to snatch followers, but this solution comes with a price that’s more than just monetary.

If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is important for brands, it has a bad reputation for a ...

The best way to gain followers is through not sacrificing your brand's integrity.

It can be hard to stand out when you are one of thousands of brands trying to catch the attention of tradeshow goers. We saw so many amazing tradeshow booths at the Fancy Food Show, that we decided ...

If you’re worried your brand might be lacking in the give part of your brand-customer relationship, then there’s no better fix than running an Instagram giveaway.

Running a giveaway can be a big commitment, but luckily plenty of brands have done it first so you can see the benefit before you try for yourself.

Before you run your own Instagram giveaway or contest, it’s important to make sure you understand the Federal Trade Commission’s (FTC) and Instagram’s guidelines.