When running your first influencer marketing campaign, setting realistic expectations is crucial. Below we explain what brands need to know to kick...
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Want to scale your creator campaigns? Hiring an influencer marketing agency might seem like your next step. Below are eight key questions to ask...
CPG and food trade shows are the perfect way to introduce your brand to retail partners. Here's a taste of the top consumer packaged goods events in...
As the FTC updates its rules for influencers, brands need to know which guidelines to stick to when gifting products. This post breaks it all down.
TikTok brand ambassador programs are a prime way to build buzz and earn awesome product videos. Here's how to structure your program and its...
Fake Instagram followers can hurt your account's growth and engagement. Ready to put a stop to follower spam once and for all? This guide explains...
Does your company really need an influencer marketing platform? Could you run in-house campaigns instead? This post breaks down the pros and cons of...
Thinking of adding an influencer specialist to your marketing team? This post breaks down the pros, cons and alternatives to managing influencers...
Posting Instagram Reels should be a priority for brands eager to boost their presence. Below we explain the benefits of posting Reels and how to make...
Instagram Reels is the perfect format for promoting user-generated content. This post breaks down how to put build your brand’s UGC Reels campaign...
Wondering if an Instagram influencer you want to work with has fake followers? Here’s what to look for to spot phony accounts and dishonest...