Influencer Marketing Resources

Product gifting campaign

How To Run a Product Gifting Campaign

Product gifting campaigns are perfect for capturing customers’ attention and keeping them coming back for more. Here’s everything you need to know to run a successful campaign.

How To Run a Product Gifting Campaign

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Influencer product gifting

Influencer Product Gifting 101 - How To Get Hundreds of Influencers Postin...

Feeling generous? Influencer product gifting is the easiest way to get influencers posting about your brand, at a fraction of the cost.

Influencer Product Gifting 101 - How To Get Hundreds of Influencers Postin...

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earned media value

How to Calculate the Earned Media Value of Brand Ambassadors

If you’re a brand with a team of brand ambassadors backing you up, earned media value (or EMV) is much easier to calculate when you're only monitoring the impact of a handful of people.

How to Calculate the Earned Media Value of Brand Ambassadors

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influencer fake followers

How to Tell if an Instagram Influencer Has Fake Followers

While the majority of influencers keep it real with their numbers, unfortunately there are some who don’t.

How to Tell if an Instagram Influencer Has Fake Followers

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emv formula

Earned Media Value (EMV) Formula for Social Media Marketing

When your followers talk about your brand, they’re adding to your earned media. So, how do we calculate the value of all this social media buzz?

Earned Media Value (EMV) Formula for Social Media Marketing

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buy followers on instagram

Can You Buy Followers on Instagram?

There are hundreds of companies that offer quick and easy ways to snatch followers, but this solution comes with a price that’s more than just monetary.

Can You Buy Followers on Instagram?

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emv

What is the Earned Media Value or EMV for Influencer Marketing?

If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is important for brands, it has a bad reputation for a ...

What is the Earned Media Value or EMV for Influencer Marketing?

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10,000 followers

How to Get 10,000 Followers in 1 Week

The best way to gain followers is through not sacrificing your brand's integrity.

How to Get 10,000 Followers in 1 Week

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Tradeshow-booth-food copy

9 Tradeshow Booth Ideas and Examples for Food Brands

It can be hard to stand out when you are one of thousands of brands trying to catch the attention of tradeshow goers. We saw so many amazing tradeshow booths at the Fancy Food Show, that we decided ...

9 Tradeshow Booth Ideas and Examples for Food Brands

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instagram-giveaway

How to Run an Instagram Giveaway to Grow Your Follower Count

If you’re worried your brand might be lacking in the give part of your brand-customer relationship, then there’s no better fix than running an Instagram giveaway.

How to Run an Instagram Giveaway to Grow Your Follower Count

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examples of instagram giveaways

5 Examples of Instagram Giveaways That Actually Worked

Running a giveaway can be a big commitment, but luckily plenty of brands have done it first so you can see the benefit before you try for yourself.

5 Examples of Instagram Giveaways That Actually Worked

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rules of instagram giveaways

Official Rules of Instagram Giveaways and Contests You Should Know

Before you run your own Instagram giveaway or contest, it’s important to make sure you understand the Federal Trade Commission’s (FTC) and Instagram’s guidelines.

Official Rules of Instagram Giveaways and Contests You Should Know

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