Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Unclear about these new branded content terms? We hear you! This post explains influencer allowlisting, dark posting and what it means to whitelist...
Marketers are buzzing over the launch of Instagram Threads. Below we dig into Threads’ implications for brands and examples of how brands are using...
TikTok micro-influencers generate authentic content and organic engagement for brands. Below we break down the benefits of micro-influencers on...
Ready to step up your TikTok outreach strategy? Below we share our easy-to-use outreach templates and tips for contacting influencers on TikTok via...
Is an influencer database a smart way to scale your campaigns? This post breaks down the pros and cons of influencer database software that brands...
TikTok brand campaigns are huge for consumer brands right now. Below are seven TikTok campaign examples and ideas to inspire your own branded videos!
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines and best practices to maximize your...
Looking to check out the best hair shows of 2023? Here's a list of eight must-see haircare trade shows highlighting new beauty trends and products...
Looking for health and beauty trade shows to level up your business or discover new products? Here are nine of the best beauty expos to check out in...
Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.
Time for a crash course in influencer collaboration! Here are the biggest dos and don'ts of influencer marketing brands should mind when...
Promoting products on TikTok is a balancing act for brands. These video ideas highlight how to promote products on TikTok while keeping audiences...