Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
As the FTC updates its rules for influencers, brands have guidelines they must to stick to when gifting products. This post breaks down the rules on...
Coupled with influencer marketing, product seeding is proven to drive UGC and word-of-mouth. Here's how product seeding campaigns work and how to run...
Creator communities are quickly becoming a staple of influencer marketing. Here’s how to build an influencer community to be your brand’s advocacy...
Adopting an always-on influencer marketing strategy is key to better campaign ROI. This post explains why influencer campaigns shouldn’t be one-hit...
Influencer gifting campaigns can build awareness and help brands get influencer content at scale. Here’s how to send products to influencers with a...
Trying to figure out how to sell on TikTok Shop? Here are five opportunities to optimize your storefront and examples of the best TikTok Shops we've...
Product seeding programs featuring influencers can build awareness at scale. Below we dig into popular types of PR seeding campaigns for product...
Effective brand seeding is tough to execute but some brands truly nail their strategies! Here are eight examples of product seeding done right.
The right influencer product seeding platform can get your products into the hands of 100s of creators without totally taking over your team's...
Influencer product reviews are powerful for brands and gifting campaigns are an efficient way to get reviews at scale. This post breaks down how it...
Having an influencer list isn't the same thing as having a dedicated community of creators. Here are our tips for turning one-off influencers into...
Creator licensing is a simple concept but obtaining influencer usage rights can be complicated. Here's how to streamline influencer content rights...