Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Influencer management shouldn’t lead to burnout. Here are five changes to make to your influencer management process to improve creator relations and...
Why isn't influencer discovery getting any easier? We dig into the limitations of most influencer search tools and why brands should rethink how they...
There is an ideal social media video length for influencers? We dig into recent data to determine how long your creators' TikToks and IG Reels should...
Brands shouldn't be scrambling to find influencers for every new product launch. This post explains how to find influencers to collab with long-term.
Is influencer marketing the key to taking back your schedule? Here’s how influencer marketing automation software can save brands 100+ hours per...
The numbers don’t lie when it comes to how well influencer marketing works in 2024. Below we share 17 eye-opening influencer effectiveness statistics...
Ranking in social search means getting your keyword research right. This post breaks down how to create a list of social media keywords your brand...
Influencer ads continue to increase conversions, engagement and reach for CPG brands. Learn why influencer ads are so effective and how they work.
What does social SEO actually look like? This post digs into examples of social search engine optimization and how brands are ranking in social...
Is TikTok SEO on your radar? Learn how TikTok search works and ways to build a strategy that helps your brand rank for relevant TikTok keywords...
What makes Spark Ads so special? Below we dig into the key differences and benefits of TikTok Spark Ads versus non-Spark Ads for brands and creators.
TikTok authorization codes are a key piece of promoting Spark Ads. Below we explain where to access Spark Ad codes in TikTok and how to generate them...