Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Influencer gifting campaigns can build awareness and help brands get influencer content at scale. Here’s how to send products to influencers with a...
Trying to figure out how to sell on TikTok Shop? Here are five opportunities to optimize your storefront and examples of the best TikTok Shops we've...
Ready to repurpose UGC that your brand owns? Learn best practices for repurposing user-generated content and influencer posts to maximize their...
Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight...
Product seeding programs featuring influencers can build awareness at scale. Below we dig into popular types of PR seeding campaigns for product...
Effective brand seeding is tough to execute but some brands truly nail their strategies! Here are eight examples of product seeding done right.
Influencer product seeding is super effective if you have the right strategy. We explain why and how influencer seeding works and steps to improve...
Communities are a cornerstone of CPG influencer marketing. This post shows off three CPG brands nailing their influencer campaigns through...
The right influencer product seeding platform can get your products into the hands of 100s of creators without totally taking over your team's...
Is the TikTok Creator Marketplace the right place for brands to find influencers? This post breaks down the platform’s requirements, plus pros and...
Influencer product reviews are powerful for brands and gifting campaigns are an efficient way to get reviews at scale. This post breaks down how it...
Instagram branded content ads (now Partnership Ads) make it easy to turn your best creator content into a paid promotion. Here are some of our...