Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
As the FTC updates its rules for influencers, brands have guidelines they must to stick to when gifting products. This post breaks down the rules on...
Coupled with influencer marketing, product seeding is proven to drive UGC and word-of-mouth. Here's how product seeding campaigns work and how to run...
Trying to pick the best influencer platform for your brand? You should be confident about your choice! Below we break down what key features to look...
Creator communities are quickly becoming a staple of influencer marketing. Here’s how to build an influencer community to be your brand’s advocacy...
Adopting an always-on influencer marketing strategy is key to better campaign ROI. This post explains why influencer campaigns shouldn’t be one-hit...
Influencer gifting campaigns can build awareness and help brands get influencer content at scale. Here’s how to send products to influencers with a...
Influencer product reviews are powerful for brands and gifting campaigns are an efficient way to get reviews at scale. This post breaks down how it...
Having an influencer list isn't the same thing as having a dedicated community of creators. Here are our tips for turning one-off influencers into...
Creator licensing is a simple concept but obtaining influencer usage rights can be complicated. Here's how to streamline influencer content rights...
Influencer targeting and segmentation are key to scaling collabs with creators. We explain how to level up your influencer campaign targeting to make...
The bigger your brand community gets, the more important your influencer community management strategy becomes. Below are five tips to keep...
Influencer recruiting and vetting are two of the biggest roadblocks for brands scaling their creator communities. We dig into ways brands can...