Instagram Influencer Marketing

It’s important to understand influencers’ worth. Here’s what you need to know about paying influencers.

As a brand, it’s important to make sure influencers follow the FTC's rules when making Instagram sponsored posts about your products.

It’s so important to understand copyright before you start partnering with Instagram influencers. The legal world of social media can be hard to navigate, and with multiple parties to consider, it ...

Brand ambassadors become some of the most important people who advocate for your brand through the use of Instagram promotion and frequent social media posts.

Running a campaign with a brand ambassador can be the key to getting the unique source of engagement you’re looking for. Brand ambassadors can spread the word for you and vouch for your products in a ...

Brands are using consumer-generated marketing to build relationships and communities. The idea is to get consumers to purchase your product and share your product on their own social media.

Did you know that your Instagram ads cost a specific amount depending on your CPM (cost per impression)? More impressions = more brand awareness (and sometimes even more revenue)! It’s much less ...

Instagram offers several different options for advertising that can help elevate your brand’s marketing.

Facebook’s discriminatory ad policies leave CBD oil brands with few options for social media marketing. CBD oil is one of the most exciting topics in the beauty industry right now. The cannabis ...

Fake followers on Instagram give you little-to-no engagement, which can affect how many people see your brand’s posts (thanks to the new algorithm) and lower the overall quality of your brand’s ...

As of 2018, it is estimated that over 300 million people post an Instagram Story every day. With the right strategy, it’s possible to make your brand a great fit into the roulette of users’ Stories ...

With over 200 million Instagram users visiting business profiles every day, building Instagram campaigns for your brand is vital for social media marketing. Here are the key elements you need to keep ...