Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.
The YouTube ad cost can eat into your budget fairly quickly. Here's how partnering with micro-influencers on YouTube can be a better alternative.
YouTube marketing has proven to be valuable given the platform's popularity and diverse user base. Here's why it should be part of your marketing...
One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough...
Your brand is bound to attract new giveaway followers because people love free stuff - but that’s just the easy part. The harsh truth is many of the...
To do product gifting at scale, it's best to utilize influencer marketing platforms. These platforms make it possible for you to work with more...
Calculating earned media value (or EMV) is much easier when you are only monitoring the impact of a handful of people. If you’re a brand with a team...
You can use EMV formulas to calculate the social media buzz you gain from your followers talking about your brand. You might see some earned media...
If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is...
If you’re worried your brand might be lacking in the give part of your brand-customer relationship, then there’s no better fix than running an...
Running a giveaway is great for companies that want to spice up their marketing efforts and give back to their followers. Before you run one of your...
Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but...