Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Adopting an always-on influencer marketing strategy is key to better campaign ROI. This post explains why influencer campaigns shouldn’t be one-hit...
The influencer outreach process sets the tone for your collaborations. Use these influencer outreach email templates and DMs for a stronger pitch!
Influencer relations are key to lasting creator partnerships. Below we explore the impact of influencer relationship management and best practices...
Need to budget for influencer marketing? This post breaks down how to set a smarter influencer marketing budget to meet your brand's goals in 2024...
What does social SEO actually look like? This post digs into examples of social search engine optimization and how brands are ranking in social...
Stakes are high with social SEO as consumers flock to TikTok and Instagram to find products. We dig into five social media search tools to help...
Unclear about these new branded content terms? We hear you! This post explains influencer allowlisting, dark posting and what it means to whitelist...
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
Marketers are buzzing over the launch of Instagram Threads. Below we dig into Threads’ implications for brands and examples of how brands are using...
TikTok micro-influencers generate authentic content and organic engagement for brands. Below we break down the benefits of micro-influencers on...
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines and best practices to maximize your...
Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.