Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
How do brands calculate the ROI of influencer marketing? This post breaks down ways to measure influencer marketing ROI and formulas to help.
Promoting products on TikTok is a balancing act for brands. These video ideas highlight how to promote products on TikTok while keeping audiences...
Want your audience to (literally) eat up your brand’s social posts? Our five food and beverage social media content ideas highlight how to sweeten...
Want to message influencers on TikTok who aren't following you back? Below are your options for getting in touch with creators to collab with your...
Reporting is crucial to measuring influencer campaign performance and ROI. This post breaks down what goes into an influencer report and the metrics...
Influencer marketing for beauty brands is bigger than ever. These 18 beauty influencer marketing examples highlight how investing in influencers is...
Building a brand ambassador program requires plenty of planning. These ambassador program templates and outlines so you can start growing yours...
Vetting influencers is a crucial process in today's crowded creator space. We explain step-by-step how brands can audit influencers more efficiently.
Despite popular belief, the TikTok algorithm isn’t a total mystery. This post explains how TikTok ranks content and ways brands can “beat” the...
Nailing down a content schedule can be tricky for brands on TikTok. We break down how often brands should post on TikTok based on research and best...
Branded hashtags are an effective but misunderstood tool for brands on Instagram and TikTok. This post explains how to create your own (and why you...
Trying to understand the difference between affiliate and ambassador programs? This guide breaks down everything brands should know about how both...