Influencer Marketing Resources

It’s important to understand influencers’ worth. Here’s what you need to know about paying influencers.

Want influencers posting high-quality content about your brand? Be ready to pay up. Here are 4 simple ways to manage compensating your influencers.

The more influencers in your network, the more it’ll take to manage them. You might want to consider hiring an in-house specialist or an agency for your influencer relations needs.

Influencer marketing campaigns require a more hands-on approach to ensure it’s a beneficial process. Working with an influencer marketing agency can be a great solution if you need help.

While it can be exciting to share what your consumers have posted about your brand, it’s important to understand the legalities of repurposing someone else’s content.

When so much of your brand’s content is on social media, it’s important to have a cohesive, targeted approach to what you say on your accounts. That’s why so many companies choose to implement a ...

As a brand, it’s important to make sure influencers follow the FTC's rules when making Instagram sponsored posts about your products.

It’s so important to understand copyright before you start partnering with Instagram influencers. The legal world of social media can be hard to navigate, and with multiple parties to consider, it ...

Like any business relationship, writing a contract with your social media influencer ensures everyone is on the same page.

Brand ambassadors become some of the most important people who advocate for your brand through the use of Instagram promotion and frequent social media posts.

Running a campaign with a brand ambassador can be the key to getting the unique source of engagement you’re looking for. Brand ambassadors can spread the word for you and vouch for your products in a ...

Brands are using consumer-generated marketing to build relationships and communities. The idea is to get consumers to purchase your product and share your product on their own social media.