Influencer Marketing Resources

Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide clout that Oprah’s Favorite Things does.

Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.

The YouTube ad cost can eat into your budget fairly quickly. Here's how partnering with micro-influencers on YouTube can be a better alternative.

YouTube marketing has proven to be valuable given the platform's popularity and diverse user base. Here's why it should be part of your marketing strategy.

With so many new (and cute!) K-beauty brands popping up in the US, it's hard to know where to start!  Don't worry - we've gathered the top K-beauty products seen at CosmoProf 2019.  Whether you're a ...

CosmoProf might be over, but we're still gushing over our favorite products from the show.  Between the 15-minute pampering mask kit from Naisture and the beauty blender case from Blenderette, we ...

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

Each year, hundreds of brands show off their best products at Indie Beauty Expo, and this year's show in NYC did not disappoint.  From sesame seed oil to chaste tree berry extract, there's no ...

One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough anymore, you need a community that is genuinely ...

We are always eager to learn about the latest and greatest in hair, beauty and skincare innovation.  This year, there were so many notable beauty launches at CosmoProf 2019, so we had to spotlight a ...

The Instagram shadowban could be preventing your posts from being seen by your followers. Learn more about how it happens and how to avoid it.

The future (and present) is female!  At this year's Cosmoprof in Las Vegas, we were thrilled to see so many innovative beauty brands that were founded by women.  With companies that have girl bosses ...