Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Influencer gifting platforms offer a way to organize and reduce the legwork of your product gifting campaigns. We dig into three popular types of...
Which types of TikTok ads are best for your brand? Get to know the different TikTok ad formats and which is the best for nailing your paid campaign...
Managing influencers is all about organization. Grab our influencer spreadsheet template and learn our firsthand tips for tracking influencers, their...
What does the recent TikTok ban mean for brands? Below we explain the context of the 2024 ban and why brands on the platform shouldn’t assume the...
The more user-generated content your brand gets, the more UGC moderation matters. We dig into what moderating UGC looks like and how to do it...
Why is user-generated content at the core of so many brands’ content strategies? We dig into the benefits of UGC and why it’s so important for...
How UGC usage rights work can be complicated for brands. Below is our breakdown and recommendations for brands on how to request UGC.
Do your product seeding kits exceed creators' expectations? Nail your next round of PR packages with these ideas and examples of influencer seeding...
What do the best TikTok Spark Ads have in common? Below we share seven Spark Ad examples highlighting how TikTok UGC translates into awesome brand...
Overwhelmed with influencer marketing tracking? Narrow down your KPIs! Here are eleven easy-to-track influencer campaign metrics and tips to measure...
There’s no shortage of influencers promoting products on Amazon. This post breaks down how to find Amazon influencers that’d be the best fit for your...
Getting UGC at scale with influencer gifting doesn't happen by accident. Below we break down how to fine-tune your influencer gifting strategy to see...