If you want retail customers to try something new, you have to grab their attention. In-store marketing materials are the perfect way to catch their...
Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide...
Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.
Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known...
End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.
Your brand should attend a health or beauty trade show to connect with customers in person and highlight what makes your brand unique.
If you're attending a makeup convention, it's important to focus on attending ones that attract your target audience and fit the phase your brand is...
If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.
Here’s how to live your best “au naturel” life with chemical-free, eco-friendly and better-for-you options we discovered at the Natural Products Expo.
Learning how to do a giveaway on instagram is a fun and relatively easy way to grow your following and engage with users. I mean, who doesn’t loves...
There are many different avenues you can take as a brand, but have you considered how a product sampling program can supplement your marketing...
There’s no denying that Instagram is a powerful marketing tool for businesses and entrepreneurs. But what’s the best Instagram posting frequency?...