Product sampling is an old-school tactic that’s as effective as ever for brands today. Below we dig into why sampling campaigns work and how to get...
Looking for health and beauty trade shows to level up your business or discover new products? Here are nine of the best beauty expos to check out in...
Looking to check out the best hair shows of 2023? Here's a list of eight must-see haircare trade shows to help your brand uncover new beauty trends...
It’s no secret that beauty marketing is fiercely competitive. Our guide to skincare social media uncovers the best ways for beauty brands to glow and...
Brand giveaways are making a comeback on Instagram! Need inspiration? Below are twelve Instagram giveaway examples featuring brands and influencers.
Brands should never run out of Instagram Story ideas! This post breaks down ideas, examples and inspiration to keep your Stories feed full of...
Influencer marketing for beauty brands is bigger than ever. These 18 beauty influencer marketing examples show just how powerful influencer content...
What is DTC (direct-to-consumer) and why is it taking over ecommerce? Here's a basic DTC definition and how the direct-to-consumer sales model works.
Which types of TikTok ads are best for your brand? Get to know the different types of TikTok ads and how to use them before rolling out your own...
Social proof is invaluable for brands today. Wondering how to weave it into your marketing? Here are seven superb social proof examples to inspire...
Brand trust can be earned by doing things like displaying reviews, focusing on customer experience, adding UGC into your marketing funnel and more.
User-generated content is a powerful tool your brand should leverage. Learn how to strengthen your online sales funnel by incorporating UGC, and more!