Beauty Brand Marketing

Specialty Retail

Specialty Retail: Is Your Brand Ready to Be in Stores?

Specialty retail stores can help your brand reach niche audiences. Are you ready to be in stores?

Specialty Retail: Is Your Brand Ready to Be in Stores?

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Retail Marketing

Retail Marketing Strategies for Driving Your Social Media Audience In-Stor...

The best retail marketing strategies often use their social media platforms to drive in-store sales. Here's how.

Retail Marketing Strategies for Driving Your Social Media Audience In-Stor...

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In-Store Marketing_ Getting ROI for Retail

In-Store Marketing: Getting ROI for Retail

In-store marketing can make or break your ROI. Here are some great ways to use it to your advantage.

In-Store Marketing: Getting ROI for Retail

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APPROVED 7 In-Store Promotions to Attract New Customers

7 In-Store Promotions to Attract New Customers

In-store promotions can do wonders for your sales numbers. Here are 7 strategies you can use in-store to attract new customers.

7 In-Store Promotions to Attract New Customers

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retail customers

In-Store Marketing Materials that Wow Retail Customers

If you want retail customers to try something new, you have to grab their attention. In-store marketing materials are the perfect way to catch their eye.

In-Store Marketing Materials that Wow Retail Customers

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oprahs favorite things

How to Get Your Brand Featured on Oprah's Favorite Things List

Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide clout that Oprah’s Favorite Things does.

How to Get Your Brand Featured on Oprah's Favorite Things List

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beauty youtubers

6 Ways to Collaborate with Beauty YouTubers

Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.

6 Ways to Collaborate with Beauty YouTubers

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blenderelle case

10 Gift Ideas for the Beauty Product Lover in Your Life

CosmoProf might be over, but we're still gushing over our favorite products from the show.  Between the 15-minute pampering mask kit from Naisture and the beauty blender case from Blenderette, we ...

10 Gift Ideas for the Beauty Product Lover in Your Life

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Leaping Bunny Certified

How to Get Leaping Bunny Certified (Cruelty-Free)

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

How to Get Leaping Bunny Certified (Cruelty-Free)

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end cap displays

10 Examples of Awesome Retail End Cap Displays

End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.

10 Examples of Awesome Retail End Cap Displays

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beauty trade show

11 Best Health/Beauty Trade Shows to Attend as a Brand 2019 - 2020

Your brand should attend a health or beauty trade show to connect with customers in person and highlight what makes your brand unique.

11 Best Health/Beauty Trade Shows to Attend as a Brand 2019 - 2020

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makeup convention

Which Makeup Convention to Attend: How to Pick the Right One

If you're attending a makeup convention, it's important to focus on attending ones that attract your target audience and fit the phase your brand is in.

Which Makeup Convention to Attend: How to Pick the Right One

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