Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Influencer activations can turn digital awareness into in-store foot traffic. Below we share retail influencer marketing examples and best practices...
Not sure what to make of TikTok Shop? We dig into TikTok’s latest shopping features and what brands working with influencers need to know about them.
For retailers, influencers bridge the gap between digital and in-person awareness. Here’s how retail brands can leverage influencers for in-store...
Unclear about these new branded content terms? We hear you! This post explains influencer allowlisting, dark posting and what it means to whitelist...
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
TikTok micro-influencers generate authentic content and organic engagement for brands. Below we break down the benefits of micro-influencers on...
Ready to step up your TikTok outreach strategy? Below we share our easy-to-use outreach templates and tips for contacting influencers on TikTok via...
Is an influencer database a smart way to scale your campaigns? This post breaks down the pros and cons of influencer database software that brands...
Influencers are a proven way to support your sales efforts. The challenge? Tracking sales from influencers is rarely a linear process. This post...
Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.
TikTok outreach is more of an art than a science. Need help contacting creators? We’re sharing a TikTok collaboration email sample and tips for...
How do brands calculate the ROI of influencer marketing? This post breaks down ways to measure influencer marketing ROI and formulas to help.