Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Why isn't influencer discovery getting any easier? We dig into the limitations of most influencer search tools and why brands should rethink how they...
Brands shouldn't be scrambling to find influencers for every new product launch. This post explains how to find influencers to collab with long-term.
Is influencer marketing the key to taking back your schedule? Here’s how influencer marketing automation software can save brands 100+ hours per...
The numbers don’t lie when it comes to how well influencer marketing works in 2024. Below we share 17 eye-opening influencer effectiveness statistics...
Influencer ads continue to increase conversions, engagement and reach for CPG brands. Learn why influencer ads are so effective and how they work.
Influencer activations can turn digital awareness into in-store foot traffic. Below we share retail influencer marketing examples and best practices...
Not sure what to make of TikTok Shop? We dig into TikTok’s latest shopping features and what brands working with influencers need to know about them.
For retailers, influencers bridge the gap between digital and in-person awareness. Here’s how retail brands can leverage influencers for in-store...
Unclear about these new branded content terms? We hear you! This post explains influencer allowlisting, dark posting and what it means to whitelist...
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
TikTok micro-influencers generate authentic content and organic engagement for brands. Below we break down the benefits of micro-influencers on...
Ready to step up your TikTok outreach strategy? Below we share our easy-to-use outreach templates and tips for contacting influencers on TikTok via...