Brands have used B2C marketing for ages to reach consumers, but consumer-to-consumer marketing takes a brand new approach. Here's how they compare.
Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why this is critical for marketing.
User-generated content is a powerful tool your brand should leverage. Learn how to strengthen your online sales funnel by incorporating UGC, and more!
It's important to understand what drives purchase behavior to optimize your marketing efforts. Here are 5 factors every marketer should know!
We've compiled the ultimate roadmap to navigating TikTok marketing as a brand, from finding influencers to investing in ads and everything in...
Here are three big lessons we've learned after running more than 100 TikTok campaigns.
Google is unveiling a new default attribution model to replace last-click attribution. Here's what advertisers can expect and how to adapt.
Missed TikTok World? Here's the recap, including TikTok Shopping updates, new Creator Marketplace features and more.
Inform your holiday marketing strategy with the latest holiday shopping trends! Here are the top six, plus tips on how to leverage them in your favor.
Want to attract holiday shoppers throughout the year? Check our key strategies to optimize your social media presence before any major shopping...
Attract new customers all year round with these holiday marketing promotions and campaign ideas.
Instagram Shopping From Creators will allow followers to shop directly from influencers. Here's everything brands need to know about this new feature.