Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to set up whitelisting on Instagram (and why...
As influencer marketing grows, so do concerns over fake creators. This post explains what brands need to know about influencer fraud and how to avoid...
What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.
Instagram Reels is the perfect format for promoting user-generated content. This post breaks down how to put build your brand’s UGC Reels campaign...
Hashtags are responsible for billions of TikTok views but what are they actually for? This post breaks down TikTok hashtags and how they work from A...
As retail and ecommerce evolve, so do consumer expectations. Here are the biggest consumer behavior trends brands should know in 2022 and beyond.
Looking for TikTok influencer marketing examples? This post breaks down ten awesome campaigns and ideas to inspire brands working with TikTok...
How does the 2022 Instagram algorithm work? This guide breaks down what brands should know about the algorithm and how to adapt to new Instagram...
Should you be using TikTok for business? This guide breaks down the benefits of building your brand's TikTok presence and ideas to help you get...
Want to ramp up your brand’s average order value? This guide breaks down how to increase AOV and examples of how ecommerce brands actually do it.