Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
UGC creators are all the rage right now! We explain who these creators are, whether they're right for your brand and the difference between UGC and...
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines and best practices to maximize your...
CPG brands are crushing it on TikTok right now. Below we highlight what top consumer brands post on TikTok and how to maximize your influencer...
Despite popular belief, the TikTok algorithm isn’t a total mystery. This post explains how TikTok ranks content and ways brands can “beat” the...
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).
As influencer marketing grows, so do concerns over fake creators. This post explains what brands need to know about influencer fraud and how to avoid...
What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.
Instagram Reels is the perfect format for promoting user-generated content. This post breaks down how to put build your brand’s UGC Reels campaign...
Hashtags are responsible for billions of TikTok views but what are they actually for? This post breaks down TikTok hashtags and how they work from A...
As retail and ecommerce evolve, so do consumer expectations. Here are the biggest consumer behavior trends brands should know in 2022 and beyond.
Looking for TikTok influencer marketing examples? This post breaks down ten awesome campaigns and ideas to inspire brands working with TikTok...