All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite...
Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.
The YouTube ad cost can eat into your budget fairly quickly. Here's how partnering with micro-influencers on YouTube can be a better alternative.
YouTube marketing has proven to be valuable given the platform's popularity and diverse user base. Here's why it should be part of your marketing...
End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.
Blogger outreach requires using proper pitching etiquette. In this blog, we’re filling you in on what good outreach looks like, and how it can turn...
Brand influencer campaigns don't always run smoothly. Luckily, you can learn valuable lessons from past influencer marketing mishaps to help your...
If you are a fashion brand, fashion trade shows are the place to be for introducing your brand to new audiences and showcasing new pieces in your...
Your brand should attend a health or beauty trade show to connect with customers in person and highlight what makes your brand unique.
If you're attending a makeup convention, it's important to focus on attending ones that attract your target audience and fit the phase your brand is...
If you're attending a trade show for beauty, fashion or fitness, follow these tips to budget your travels and make the most out of your experience!
If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.