Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Branded hashtags are an effective but misunderstood tool for brands on Instagram and TikTok. This post explains how to create your own (and why you...
Learn all about how Amazon's affiliate program works for merchants. From who pays for commissions to program benefits, we break it all down below!
Product sampling is an old-school tactic that’s as effective as ever for brands today. Below we dig into why sampling campaigns work and how to get...
When running your first influencer marketing campaign, setting realistic expectations is crucial. Below we explain what brands need to know to kick...
Trying to understand the difference between affiliate and ambassador programs? This guide breaks down everything brands should know about how both...
Creators drive demand, increase awareness and provide valuable user-generated content for brands. We break down step-by-step how to find content...
Ready to test-drive some fresh influencer marketing tools? We break down 15 free (and freemium!) tools you can use to streamline your campaign tasks.
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.
Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).
What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...
Ready to recruit brand ambassadors on Instagram? Here's what your pitches should say and how to get the right ambassadors for your brand.