Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Creators drive demand, increase awareness and provide valuable user-generated content for brands. We break down step-by-step how to find content...
Ready to test-drive some fresh influencer marketing tools? We break down 15 free (and freemium!) tools you can use to streamline your campaign tasks.
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.
Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).
What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...
Ready to recruit brand ambassadors on Instagram? Here's what your pitches should say and how to get the right ambassadors for your brand.
Want to scale your creator campaigns? Hiring an influencer marketing agency might seem like your next step. Below are eight key questions to ask...
Eager to contact TikTok brand ambassadors to promote your products? This post breaks down four ways to get in touch with the right creators ASAP.
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to set up whitelisting on Instagram (and why...
Social media collaborations with creators can boost your brand awareness ASAP. Below we break down benefits, examples and steps for planning a collab.
CPG and food trade shows are the perfect way to introduce your brand to retail partners. Here's a taste of the top consumer packaged goods events in...