Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Consumer brands are under pressure to squeeze more from their influencer campaigns. Below are five proven CPG influencer marketing tactics for brands...
For beauty brands who consistently collab with creators, your influencer platform is crucial. But can your current platform handle 100s of...
The numbers don’t lie when it comes to how well influencer marketing works in 2024. Below we share 17 eye-opening influencer effectiveness statistics...
Influencer ads continue to increase conversions, engagement and reach for CPG brands. Learn why influencer ads are so effective and how they work.
TikTok Spark Ads turn your brand's UGC into high-performing paid promotions. We explain how to set up Spark Ads and ways to optimize your TikTok...
TikTok micro-influencers generate authentic content and organic engagement for brands. Below we break down the benefits of micro-influencers on...
Ready to step up your TikTok outreach strategy? Below we share our easy-to-use outreach templates and tips for contacting influencers on TikTok via...
How do brands calculate the ROI of influencer marketing? This post breaks down ways to measure influencer marketing ROI and formulas to help.
Time for a crash course in influencer collaboration! Here are the biggest dos and don'ts of influencer marketing brands should mind when...
Want to message influencers on TikTok who aren't following you back? Below are your options for getting in touch with creators to collab with your...
Reporting is crucial to measuring influencer campaign performance and ROI. This post breaks down what goes into an influencer report and the metrics...
If you need influencer campaign inspiration, this post has you covered! Below we highlight eight awesome micro-influencer marketing campaigns in...