Micro-Influencer Marketing

Brand ambassador programs are becoming increasingly popular in organizations that target millennials and younger consumers. A brand ambassador is a person hired by a company to raise awareness for ...

Restaurants were made for people to share good food, company, and memories. What a better way to highlight these aspects than with social media. I mean social media was practically made for ...

I can’t tell you how many people come to me and say “I totally want to do influencer marketing, but I need to see direct ROI – if I spend $1,000 I better be making at least $2,000.” Not only is the ...

When it comes to social media marketing, Instagram can be one of the most difficult networks to gain traction. With that said, it can also be one of the most rewarding once you start building your ...

When running influencer marketing campaigns, brands seem to only care about one thing: followers. Without fail it is the first question that I get asked when I help a brand run an influencer ...

If you have been following any marketing trend reports lately, you have definitely heard the phrase "micro-influencer marketing." What I find funny is that this is nothing new. In fact, it is ...

Whether you are a startup or an established brand, you are probably looking to expand your influencer marketing efforts – and with good reason. Influencer marketing is one of the most cost effective ...

When most people think about influencer marketing, they think about a brand partnering with a celebrity that has 100,000 - 1 million followers. What they don't realize is that there is a huge group ...

With the introduction of digital advertising, there has been a huge shift in the way that brands market themselves. People don't enjoy constantly being interrupted by traditional advertising spots. ...

Taking a shortcut and blasting emails out to tons of influencers is not the way to go. They know what they are worth and they don't have time for your canned emails. Take time and do a little ...