Micro-Influencer Marketing

Instagram’s initial test with hiding like counts on the platform in Canada has since expanded to six other countries — and now it looks like it could come to the U.S. as soon as this week. Users will ...

All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite vlogger.

Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.

The YouTube ad cost can eat into your budget fairly quickly. Here's how partnering with micro-influencers on YouTube can be a better alternative.

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough anymore, you need a community that is genuinely ...

There are various types of influencers to partner with, and each type can provide unique benefits. Here's how to choose the right type for your brand.

Just because your influencer seeding campaign flourished doesn’t mean the nurturing is over. Here are some tips on how to measure its success afterward.

There’s plenty of product seeding platforms out there, but only one Statusphere! Here’s how we stand out from the rest.

What is a nano-influencer? Your brand’s decision on which influencers to pair with may change after reading more about these mini moguls.

Utilizing influencers on Instagram can bring in fresh content and help social proof your brand. Here are the main things to know before you dive into the world of influencer marketing.

There are plenty of ways to partner with micro-influencers on Instagram as a part of your social media strategy, you just have to find them. The only thing is, there’s a bit more to this than just ...