Micro-Influencer Marketing

Slotting fees can be a huge cost when entering the grocery market. Here's everything food brands need to know about them.

Specialty grocery stores are the perfect environment for niche food products. Here's how to get your's on the shelf.

In-store marketing can make or break your ROI. Here are some great ways to use it to your advantage.

Some brands use of influencers to provide retail support is flawless. Here are 4 brands that utilize influencers to boost their retail sales.

Using influencers to increase sales in retail can garner results and open your marketing budget. here's how to integrate them into your strategy.

Instagram’s initial test with hiding like counts on the platform in Canada has since expanded to six other countries — and now it looks like it could come to the U.S. as soon as this week. Users will ...

All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite vlogger.

Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.

The YouTube ad cost can eat into your budget fairly quickly. Here's how partnering with micro-influencers on YouTube can be a better alternative.

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough anymore, you need a community that is genuinely ...

There are various types of influencers to partner with, and each type can provide unique benefits. Here's how to choose the right type for your brand.