Influencer Marketing Blog

Influencer Marketing 101

How to Pay TikTok Brand Ambassadors

Learn about the different ways you can pay TikTok brand ambassadors and how to cover all your bases in the process.

Influencer Marketing 101

TikTok Collaboration Email Sample and How to Write Your Own

TikTok outreach is more of an art than a science—we’re sharing a TikTok collaboration email sample and tips for how you can write your own. 

Fashion Brand Marketing

Why You Should Incorporate TikTokers into Your Retail Merchandising Strategy

Want to revamp your retail merchandising strategy? TikTokers drive your social media audience in-store and turn browsing shoppers into paying...

Social Media

Everything You Need To Know About TikTok Hashtags

We’re going over everything you need to know about TikTok hashtags so your brand's content gets found and maybe even go viral!

Influencer Outreach Tips

7 Health and Wellness Influencers on TikTok

There's a community for everyone on TikTok. We highlight 7 health and wellness influencers on TikTok that you should check out!

Influencer Marketing 101

Instagram's Guides: Everything You Need to Know about this New Feature

We’re taking a deep dive into Instagram's new feature: Guides! We share how to create and use Guides, plus how influencers can help curate content.

Beauty Brand Marketing

7 Consumer Behavior Predictions for 2021

From memetic marketing to shopping small and ethical brands—get ahead with these 7 consumer behavior predictions for 2021 so you start the year...

Beauty Brand Marketing

Female-Owned Small Businesses to Support this Holiday Season

Check out these female-owned small businesses for gifts that are truly unforgettable. 

Influencer Marketing 101

How to Calculate Influencer Marketing ROI on Different Social Media Platforms

Want to calculate influencer marketing ROI on different social media platforms? This simple formula will show you how and what data you'll want to...

Beauty Brand Marketing

16 BIPOC-Owned Brands to Buy From Now and Always

Check out this non-exhaustive list of 16 BIPOC-owned businesses that are offering the best of beauty, clothing, accessories and more!

Fashion Brand Marketing

8 Steps to Building Your Retail Merchandising Strategy

Balancing signage, displays, product sampling and social media can be tricky—here's how to create the retail merchandising strategy of your dreams.

Food Brand Marketing

Why Product Sampling Marketing is Perfect Post COVID-19

Invest in product sampling marketing or other gifting alternatives to meet consumers where they are post-COVID, which is probably at home.