Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Running an Instagram contest or giveaway is great for brands because they can increase brand awareness, attract new followers and customers, and...
Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but...
Want influencers posting high-quality content about your brand? Be ready to pay up. Here are 4 simple ways to manage compensating your influencers.
While it can be exciting to share user generated content, it’s important to understand the legalities of repurposing someone else’s content (because...
Many companies choose to implement a social media policy—an outline of how employees should represent the brand on social media. These policies...
While it may seem like sponsored content is easy to point out, not everyone knows it when they see it. This is why the Federal Trade Commission (FTC)...
It’s so important to understand copyright before you start partnering with Instagram influencers. The legal world of social media can be hard to...
When you’re getting started with a social media influencer, you might wonder if a contract is necessary. We’ll lay out how contracts help your...
Brand ambassadors become some of the most important people who advocate for your brand through the use of Instagram promotion and frequent social...
Consumer generated marketing helps brands build relationships and communities. These campaign examples are a cost-efficient and effective way to...
A brand ambassador program is a solid way to get people chatting about your company and what it has to offer. These programs typically come from...
To put it simply, a micro-influencer is someone with a smaller following than notable influencers with millions of followers, but gets a ton of real...