Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
If you’re worried your brand might be lacking in the give part of your brand-customer relationship, then there’s no better fix than running an...
Running a giveaway is great for companies that want to spice up their marketing efforts and give back to their followers. Before you run one of your...
Just like with a product launch or special campaign, influencers can also be used to help spread the word about a contest or giveaway. For a mutually...
Running an Instagram contest or giveaway is great for brands because they can increase brand awareness, attract new followers and customers, and...
Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but...
Want influencers posting high-quality content about your brand? Be ready to pay up. Here are 4 simple ways to manage compensating your influencers.
While it can be exciting to share user generated content, it’s important to understand the legalities of repurposing someone else’s content (because...
Many companies choose to implement a social media policy—an outline of how employees should represent the brand on social media. These policies...
While it may seem like sponsored content is easy to point out, not everyone knows it when they see it. This is why the Federal Trade Commission (FTC)...
It’s so important to understand copyright before you start partnering with Instagram influencers. The legal world of social media can be hard to...
When you’re getting started with a social media influencer, you might wonder if a contract is necessary. We’ll lay out how contracts help your...
Brand ambassadors become some of the most important people who advocate for your brand through the use of Instagram promotion and frequent social...