Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
You can use EMV formulas to calculate the social media buzz you gain from your followers talking about your brand. You might see some earned media...
If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is...
It can be hard to stand out when you are one of thousands of brands trying to catch the attention of tradeshow goers. We saw so many amazing...
If you’re worried your brand might be lacking in the give part of your brand-customer relationship, then there’s no better fix than running an...
Running a giveaway is great for companies that want to spice up their marketing efforts and give back to their followers. Before you run one of your...
Just like with a product launch or special campaign, influencers can also be used to help spread the word about a contest or giveaway. For a mutually...
Running an Instagram contest or giveaway is great for brands because they can increase brand awareness, attract new followers and customers, and...
Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but...
Want influencers posting high-quality content about your brand? Be ready to pay up. Here are 4 simple ways to manage compensating your influencers.
While it can be exciting to share user generated content, it’s important to understand the legalities of repurposing someone else’s content (because...
Many companies choose to implement a social media policy—an outline of how employees should represent the brand on social media. These policies...
While it may seem like sponsored content is easy to point out, not everyone knows it when they see it. This is why the Federal Trade Commission (FTC)...