Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
If you're attending a makeup convention, it's important to focus on attending ones that attract your target audience and fit the phase your brand is...
If you're attending a trade show for beauty, fashion or fitness, follow these tips to budget your travels and make the most out of your experience!
Your brand is bound to attract new giveaway followers because people love free stuff - but that’s just the easy part. The harsh truth is many of the...
What is a nano-influencer? With as little as 1,000 followers, nano-influencers are giving everyone a run for their money. Your brand’s decision on...
Utilizing influencers on Instagram can bring in fresh content and help social proof your brand. Before you dive into the world of influencer...
Here’s how to live your best “au naturel” life with chemical-free, eco-friendly and better-for-you options we discovered at the Natural Products Expo.
To do product gifting at scale, it's best to utilize influencer marketing platforms. These platforms make it possible for you to work with more...
The rules for advertising CBD products can be tricky to navigate without falling into legal grey areas that could get your brand in a lot of trouble....
Calculating earned media value (or EMV) is much easier when you are only monitoring the impact of a handful of people. If you’re a brand with a team...
You can use EMV formulas to calculate the social media buzz you gain from your followers talking about your brand. You might see some earned media...
If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is...
It can be hard to stand out when you are one of thousands of brands trying to catch the attention of tradeshow goers. We saw so many amazing...