Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
It's time companies prioritize an entirely new kind of health: brand health. We've covered all the basics along with why you should be optimizing for...
Whether you realize it or not, influencers’ posts and opinions are impacting consumer buying behavior every day. Here are four interesting ways how:
Slotting fees can be a huge cost when entering the grocery market. Here's everything food brands need to know about them.
Specialty grocery stores are the perfect environment for niche food products. Here's how to get your's on the shelf.
In-store marketing can make or break your ROI. Here are some great ways to use it to your advantage.
Using influencers to increase sales in retail can garner results and open your marketing budget. here's how to integrate them into your strategy.
All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite...
Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.
The YouTube ad cost can eat into your budget fairly quickly. Here's how partnering with micro-influencers on YouTube can be a better alternative.
Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known...
One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough...
What is a nano-influencer? With as little as 1,000 followers, nano-influencers are giving everyone a run for their money. Your brand’s decision on...