Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
What are the differences between TikTok Challenges and Branded Hashtag Challenge Ads? Which should you use? We gathered all the facts, just for you.
Prepare your CPG brand for success with these marketing tactics, from try-on tools to consumer-to-consumer marketing to product personalization and...
Online shopping is transforming in 2022, just as much as it's growing. If you want to optimize for e-commerce conversations, check out these tips.
Planning to update your retail marketing strategy in 2022? Look no further than our list of trends and tactics to keep in mind.
Consumer-to-consumer marketing puts consumer reviews and recommendations at the center of your marketing strategy. Here's why it's key for brands.
C2C, or consumer-to-consumer, marketing is a marketing methodology in which consumers discover brands from people they trust. Here's why it works.
Brands have used B2C marketing for ages to reach consumers, but consumer-to-consumer marketing takes a brand new approach. Here's how they compare.
Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why this is critical for marketing.
User-generated content is a powerful tool your brand should leverage. Learn how to strengthen your online sales funnel by incorporating UGC, and more!
It's important to understand what drives purchase behavior to optimize your marketing efforts. Here are 5 factors every marketer should know!
We've compiled the ultimate roadmap to navigating TikTok marketing as a brand, from finding influencers to investing in ads and everything in...
Here are three big lessons we've learned after running more than 100 TikTok campaigns.