Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide...
Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.
The YouTube ad cost can eat into your budget fairly quickly. Here's how partnering with micro-influencers on YouTube can be a better alternative.
YouTube marketing has proven to be valuable given the platform's popularity and diverse user base. Here's why it should be part of your marketing...
Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known...
Each year, hundreds of brands show off their best products at Indie Beauty Expo, and this year's show in NYC did not disappoint. From sesame seed oil...
One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough...
End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.
Blogger outreach requires using proper pitching etiquette. In this blog, we’re filling you in on what good outreach looks like, and how it can turn...
Brand influencer campaigns don't always run smoothly. Luckily, you can learn valuable lessons from past influencer marketing mishaps to help your...
If you are a fashion brand, fashion trade shows are the place to be for introducing your brand to new audiences and showcasing new pieces in your...
Your brand should attend a health or beauty trade show to connect with customers in person and highlight what makes your brand unique.