Social Media Influencer Marketing

youtube sponsorships

What are the Rules for YouTube Sponsorships?

All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite vlogger.

What are the Rules for YouTube Sponsorships?

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beauty youtubers

6 Ways to Collaborate with Beauty YouTubers

Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.

6 Ways to Collaborate with Beauty YouTubers

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youtube ad cost

How to Bring Down Your YouTube Ad Costs with Micro-Influencers

The YouTube ad cost can eat into your budget fairly quickly. Here's how partnering with micro-influencers on YouTube can be a better alternative.

How to Bring Down Your YouTube Ad Costs with Micro-Influencers

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youtube marketing

15 YouTube Marketing Statistics That Might Surprise You

YouTube marketing has proven to be valuable given the platform's popularity and diverse user base. Here's why it should be part of your marketing strategy.

15 YouTube Marketing Statistics That Might Surprise You

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authentic instagram following

10 Tips for Creating and Growing an Authentic Instagram Following

One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough anymore, you need a community that is genuinely ...

10 Tips for Creating and Growing an Authentic Instagram Following

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instagram shadowban

What Is the Instagram Shadowban and Is It Real?

The Instagram shadowban could be preventing your posts from being seen by your followers. Learn more about how it happens and how to avoid it.

What Is the Instagram Shadowban and Is It Real?

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social media calendar

20 Holidays to Add to Your Social Media Editorial Calendar

Filling your social media calendar with posts celebrating fun holidays is a great way to spice up your feed and create engaging content for your followers.

20 Holidays to Add to Your Social Media Editorial Calendar

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influencer outreach

6 Email and Instagram DM Templates for Influencer Outreach

The influencer outreach process sets the tone for your partnerships. Use these customizable templates to make a great first impression when you pitch!

6 Email and Instagram DM Templates for Influencer Outreach

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new giveaway followers

6 Ways to Keep Your New Followers After a Giveaway

It’s no secret that doing a giveaway will attract new followers who are interested in the prize. The hard part occurs when your new followers start to disappear once the giveaway is over.

6 Ways to Keep Your New Followers After a Giveaway

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social media campaign metrics

10 Social Media Campaign Metrics to Evaluate After Your Campaign

Social media campaign metrics can help you evaluate the effectiveness of your campaign to see what worked and what didn't.

10 Social Media Campaign Metrics to Evaluate After Your Campaign

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influencer product gifting

Influencer Product Gifting at Scale: Platforms That Do the Work for You

To do product gifting at scale, it's best to utilize influencer marketing platforms. These platforms make it possible for you to work with more influencers and get your brand in front of fresh faces ...

Influencer Product Gifting at Scale: Platforms That Do the Work for You

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Product gifting campaign

How To Run a Product Gifting Campaign

Product gifting campaigns are perfect for capturing customers’ attention and keeping them coming back for more. Here’s everything you need to know to run a successful campaign.

How To Run a Product Gifting Campaign

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