Social Media Influencer Marketing

If you’re a brand with a team of brand ambassadors backing you up, earned media value (or EMV) is much easier to calculate when you're only monitoring the impact of a handful of people.

When your followers talk about your brand, they’re adding to your earned media. So, how do we calculate the value of all this social media buzz?

Move over Valentine’s Day, we’re here to celebrate our gals for Galentine’s. If you’re not familiar with Galentine’s Day, well then Leslie Knope from Parks and Recreation has some news for you — it’s ...

There are hundreds of companies that offer quick and easy ways to snatch followers, but this solution comes with a price that’s more than just monetary.

If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is important for brands, it has a bad reputation for a ...

The best way to gain followers is through not sacrificing your brand's integrity.

If you’re worried your brand might be lacking in the give part of your brand-customer relationship, then there’s no better fix than running an Instagram giveaway.

Before you run your own Instagram giveaway or contest, it’s important to make sure you understand the Federal Trade Commission’s (FTC) and Instagram’s guidelines.

Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but they can increase engagement on your social media ...

Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but they can increase engagement on your social media ...

The influencers your brand partners with on campaigns are combined into a group known as your influencer network. The brands that value maintaining positive relationships end up getting way more out ...

Want influencers posting high-quality content about your brand? Be ready to pay up. Here are 4 simple ways to manage compensating your influencers.