Social Media Influencer Marketing

To put it simply, a micro-influencer is someone with a smaller following than notable influencers with millions of followers (think the Kylie Jenners of the world) but gets a ton of real engagement ...

Instagram offers several different options for advertising that can help elevate your brand’s marketing.

Facebook’s discriminatory ad policies leave CBD oil brands with few options for social media marketing. CBD oil is one of the most exciting topics in the beauty industry right now. The cannabis ...

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

Here’s why you should drop your celebrity influencer dreams, stop sifting through “top social media influencers lists” and set your sights on micro-influencers instead.

In order to maximize your marketing efforts, it’s important to incorporate social media campaign ideas that are relevant and keep up with the ever changing social media platforms.

Buzz marketing is a digital word-of-mouth technique designed to get people talking about a brand or product. Here are a couple of things to keep in mind when preparing a buzz marketing strategy for ...

There are various social hub softwares you can use to display user-generated content on your website easily, and here are a few of our favorites.

There’s no denying that there has been a huge shift in the way brands do marketing. Today’s consumers don’t want to be interrupted by ads, and go out of their way to avoid them. This has caused the ...

Since the take-off of social media marketing, affiliate and ambassador programs have been receiving more publicity. But since there can be some overlap with these two marketing processes it can be a ...

The key to using social media to market your brand is understanding social network demographics. The demographics vary from network to network. If you choose to advertise on Facebook when your ...

Brand ambassador programs are becoming increasingly popular in organizations that target millennials and younger consumers. A brand ambassador is a person hired by a company to raise awareness for ...