Social Media Influencer Marketing

earned media value

How to Calculate the Earned Media Value of Brand Ambassadors

If you’re a brand with a team of brand ambassadors backing you up, earned media value (or EMV) is much easier to calculate when you're only monitoring the impact of a handful of people.

How to Calculate the Earned Media Value of Brand Ambassadors

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emv formula

Earned Media Value (EMV) Formula for Social Media Marketing

When your followers talk about your brand, they’re adding to your earned media. So, how do we calculate the value of all this social media buzz?

Earned Media Value (EMV) Formula for Social Media Marketing

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19 Galentine’s Day Gift Ideas for Your Favorite Gal Pals

Move over Valentine’s Day, we’re here to celebrate our gals for Galentine’s. If you’re not familiar with Galentine’s Day, well then Leslie Knope from Parks and Recreation has some news for you — it’s ...

19 Galentine’s Day Gift Ideas for Your Favorite Gal Pals

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buy followers on instagram

Can You Buy Followers on Instagram?

There are hundreds of companies that offer quick and easy ways to snatch followers, but this solution comes with a price that’s more than just monetary.

Can You Buy Followers on Instagram?

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emv

What is the Earned Media Value or EMV for Influencer Marketing?

If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is important for brands, it has a bad reputation for a ...

What is the Earned Media Value or EMV for Influencer Marketing?

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10,000 followers

How to Get 10,000 Followers in 1 Week

The best way to gain followers is through not sacrificing your brand's integrity.

How to Get 10,000 Followers in 1 Week

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instagram-giveaway

How to Run an Instagram Giveaway to Grow Your Follower Count

If you’re worried your brand might be lacking in the give part of your brand-customer relationship, then there’s no better fix than running an Instagram giveaway.

How to Run an Instagram Giveaway to Grow Your Follower Count

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rules of instagram giveaways

Official Rules of Instagram Giveaways and Contests You Should Know

Before you run your own Instagram giveaway or contest, it’s important to make sure you understand the Federal Trade Commission’s (FTC) and Instagram’s guidelines.

Official Rules of Instagram Giveaways and Contests You Should Know

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secret santa

9 Office Secret Santa Ideas Under $35

Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but they can increase engagement on your social media ...

9 Office Secret Santa Ideas Under $35

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instagram giveaways

Types of Instagram Giveaways and Contests & How to Run Them

Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but they can increase engagement on your social media ...

Types of Instagram Giveaways and Contests & How to Run Them

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influencer network

How to Manage and Build Your Own Influencer Network Using Instagram

The influencers your brand partners with on campaigns are combined into a group known as your influencer network. The brands that value maintaining positive relationships end up getting way more out ...

How to Manage and Build Your Own Influencer Network Using Instagram

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paying for social media

4 Ways to Manage Paying for Social Media Brand Ambassadors

Want influencers posting high-quality content about your brand? Be ready to pay up. Here are 4 simple ways to manage compensating your influencers.

4 Ways to Manage Paying for Social Media Brand Ambassadors

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