Social Media Influencer Marketing

The best retail marketing strategies often use their social media platforms to drive in-store sales. Here's how.

Some brands use of influencers to provide retail support is flawless. Here are 4 brands that utilize influencers to boost their retail sales.

Your retail rollout strategy relies on the effectiveness of your social media. Here's how you can optimize your social media strategy ahead of a launch!

Instagram’s initial test with hiding like counts on the platform in Canada has since expanded to six other countries — and now it looks like it could come to the U.S. as soon as this week. Users will ...

A YouTube marketing strategy can elevate your brand's marketing efforts by leveraging the benefits of the video platform. Here's how to get started.

YouTube influencers and Instagram influencers can both provide value for your brand depending on your goals. Here's how to decide which is right for you.

All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite vlogger.

Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.

The YouTube ad cost can eat into your budget fairly quickly. Here's how partnering with micro-influencers on YouTube can be a better alternative.

YouTube marketing has proven to be valuable given the platform's popularity and diverse user base. Here's why it should be part of your marketing strategy.

One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough anymore, you need a community that is genuinely ...

The Instagram shadowban could be preventing your posts from being seen by your followers. Learn more about how it happens and how to avoid it.