Social Media Influencer Marketing

Influencer marketing has been through a lot this year, and will only continue to change. We've gathered our top trends and predictions for 2022 right here.

Marketing for retail is undergoing some big changes in 2022. Use these trends and tactics to inform your retail marketing strategy.

Consumer-to-consumer marketing relies on reviews, user-generated content, creator collabs and more. Here's why it's the missing ingredient in your sales funnel.

New to consumer-to-consumer marketing? Here's everything you need to know about this emerging marketing channel and why it works.

Consumer-to-consumer marketing and B2C marketing can both help brands promote to consumers, but there are some key differences. Find out which you should be using.

Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why it's critical for brands and marketers.

It's no secret that brand trust is at an all-time low. Here are six ways you can improve trust for your brand.

Everyday user-generated content has the power to influence trust (and purchases). Here are 10 user-generated content examples that did just that.

UGC is a powerful tool that your brand likely isn't making the most of. Here are some ways to leverage UGC to strengthen your online sales funnel.

No matter how long you've been on TikTok, there's always something new to learn. Here's everything you need to know about TikTok marketing and advertising.

Need some new TikTok promotion ideas to freshen up your marketing strategy? Use these examples and ideas to take your TikTok marketing plan to the next level.

After running hundreds of TikTok campaigns for brands in verticals of all kinds, we've learned a thing or two. Here are our top 3 takeaways.