Social Media Influencer Marketing

instagram shadowban

What Is the Instagram Shadowban and Is It Real?

The Instagram shadowban could be preventing your posts from being seen by your followers. Learn more about how it happens and how to avoid it.

What Is the Instagram Shadowban and Is It Real?

Read More
social media calendar

20 Holidays to Add to Your Social Media Editorial Calendar

Filling your social media calendar with posts celebrating fun holidays is a great way to spice up your feed and create engaging content for your followers.

20 Holidays to Add to Your Social Media Editorial Calendar

Read More
influencer outreach

6 Email and Instagram DM Templates for Influencer Outreach

The influencer outreach process sets the tone for your partnerships. Use these customizable templates to make a great first impression when you pitch!

6 Email and Instagram DM Templates for Influencer Outreach

Read More
new giveaway followers

6 Ways to Keep Your New Followers After a Giveaway

It’s no secret that doing a giveaway will attract new followers who are interested in the prize. The hard part occurs when your new followers start to disappear once the giveaway is over.

6 Ways to Keep Your New Followers After a Giveaway

Read More
social media campaign metrics

10 Social Media Campaign Metrics to Evaluate After Your Campaign

Social media campaign metrics can help you evaluate the effectiveness of your campaign to see what worked and what didn't.

10 Social Media Campaign Metrics to Evaluate After Your Campaign

Read More
influencer product gifting

Influencer Product Gifting at Scale: Platforms That Do the Work for You

To do product gifting at scale, it's best to utilize influencer marketing platforms. These platforms make it possible for you to work with more influencers and get your brand in front of fresh faces ...

Influencer Product Gifting at Scale: Platforms That Do the Work for You

Read More
Product gifting campaign

How To Run a Product Gifting Campaign

Product gifting campaigns are perfect for capturing customers’ attention and keeping them coming back for more. Here’s everything you need to know to run a successful campaign.

How To Run a Product Gifting Campaign

Read More
earned media value

How to Calculate the Earned Media Value of Brand Ambassadors

If you’re a brand with a team of brand ambassadors backing you up, earned media value (or EMV) is much easier to calculate when you're only monitoring the impact of a handful of people.

How to Calculate the Earned Media Value of Brand Ambassadors

Read More
emv formula

Earned Media Value (EMV) Formula for Social Media Marketing

When your followers talk about your brand, they’re adding to your earned media. So, how do we calculate the value of all this social media buzz?

Earned Media Value (EMV) Formula for Social Media Marketing

Read More

19 Galentine’s Day Gift Ideas for Your Favorite Gal Pals

Move over Valentine’s Day, we’re here to celebrate our gals for Galentine’s. If you’re not familiar with Galentine’s Day, well then Leslie Knope from Parks and Recreation has some news for you — it’s ...

19 Galentine’s Day Gift Ideas for Your Favorite Gal Pals

Read More
buy followers on instagram

Can You Buy Followers on Instagram?

There are hundreds of companies that offer quick and easy ways to snatch followers, but this solution comes with a price that’s more than just monetary.

Can You Buy Followers on Instagram?

Read More
emv

What is the Earned Media Value or EMV for Influencer Marketing?

If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is important for brands, it has a bad reputation for a ...

What is the Earned Media Value or EMV for Influencer Marketing?

Read More