Social Media Influencer Marketing

It’s no secret that doing a giveaway will attract new followers who are interested in the prize. The hard part occurs when your new followers start to disappear once the giveaway is over.

Social media campaign metrics can help you evaluate the effectiveness of your campaign to see what worked and what didn't.

To do product gifting at scale, it's best to utilize influencer marketing platforms. These platforms make it possible for you to work with more influencers and get your brand in front of fresh faces ...

Product gifting campaigns are perfect for capturing customers’ attention and keeping them coming back for more. Here’s everything you need to know to run a successful campaign.

If you’re a brand with a team of brand ambassadors backing you up, earned media value (or EMV) is much easier to calculate when you're only monitoring the impact of a handful of people.

When your followers talk about your brand, they’re adding to your earned media. So, how do we calculate the value of all this social media buzz?

Move over Valentine’s Day, we’re here to celebrate our gals for Galentine’s. If you’re not familiar with Galentine’s Day, well then Leslie Knope from Parks and Recreation has some news for you — it’s ...

There are hundreds of companies that offer quick and easy ways to snatch followers, but this solution comes with a price that’s more than just monetary.

If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is important for brands, it has a bad reputation for a ...

The best way to gain followers is through not sacrificing your brand's integrity.

If you’re worried your brand might be lacking in the give part of your brand-customer relationship, then there’s no better fix than running an Instagram giveaway.

Before you run your own Instagram giveaway or contest, it’s important to make sure you understand the Federal Trade Commission’s (FTC) and Instagram’s guidelines.