Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known...
Each year, hundreds of brands show off their best products at Indie Beauty Expo, and this year's show in NYC did not disappoint. From sesame seed oil...
One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough...
End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.
Blogger outreach requires using proper pitching etiquette. In this blog, we’re filling you in on what good outreach looks like, and how it can turn...
Brand influencer campaigns don't always run smoothly. Luckily, you can learn valuable lessons from past influencer marketing mishaps to help your...
If you are a fashion brand, fashion trade shows are the place to be for introducing your brand to new audiences and showcasing new pieces in your...
Your brand should attend a health or beauty trade show to connect with customers in person and highlight what makes your brand unique.
If you're attending a makeup convention, it's important to focus on attending ones that attract your target audience and fit the phase your brand is...
If you're attending a trade show for beauty, fashion or fitness, follow these tips to budget your travels and make the most out of your experience!
If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.
Here are 15 user-generated content statistics that prove the value of authentic, creative and unique content.