Beauty Brand Marketing

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Beauty, Fashion, Fitness Trade Shows 2019: How to Pick the Right One

If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.

Beauty, Fashion, Fitness Trade Shows 2019: How to Pick the Right One

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EcoTools Sustainable Makeup Brushes

9 All-Natural Alternatives for Products You Use Every Day

Spring cleaning is in full swing. While it’s the perfect time to clear out your cabinets and give your closet the Marie Kondo treatment, it can also be a chance to take a second look at the products ...

9 All-Natural Alternatives for Products You Use Every Day

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examples of instagram giveaways

5 Examples of Instagram Giveaways That Actually Worked

Running a giveaway can be a big commitment, but luckily plenty of brands have done it first so you can see the benefit before you try for yourself.

5 Examples of Instagram Giveaways That Actually Worked

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How to Run a Giveaway on Instagram

Holding Instagram giveaways (or contests) are a fun and relatively easy way to grow your following and engage with users. I mean, who doesn’t loves free things? There are several ways to go about ...

How to Run a Giveaway on Instagram

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6 Instagram Story Ideas for Brands

More and more Instagram users are taking advantage of Instagram stories, and for good reason. Followers can engage with your story now in more ways than ever before.

6 Instagram Story Ideas for Brands

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8 Tips for Holiday Influencer Marketing Campaigns

Influencer marketing is important year round, but as with most retail marketing methods, it takes a busy turn as brands gear up for the holidays. Because of this, it presents some unique challenges ...

8 Tips for Holiday Influencer Marketing Campaigns

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How to Put Together a Product Sampling Program

Increasing brand awareness and sales is the goal of any company, right? There are many different avenues you can take as a brand, but have you considered how a product sampling campaign can ...

How to Put Together a Product Sampling Program

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7 Examples of Beauty Brands That Are Great at Influencer Marketing

There’s no denying that there has been a huge shift in the way brands do marketing. Today’s consumers don’t want to be interrupted by ads, and go out of their way to avoid them. This has caused the ...

7 Examples of Beauty Brands That Are Great at Influencer Marketing

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5 Benefits of In-Home eCommerce Sampling

Even with all the digital marketing tools out there, product sampling is still one of the most effective ways to get people using your product. If you know you have a good product, there is no ...

5 Benefits of In-Home eCommerce Sampling

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How Often Should Your Company Post on Instagram?

One of the questions we hear most frequently is this: What’s the best Instagram posting frequency? It’s a good question. Post too much and you risk annoying your followers. Post too infrequently and ...

How Often Should Your Company Post on Instagram?

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How to Run a Successful Product Sampling Campaign

Product sampling campaigns are not new. In fact, they are as old as commerce itself. However, they have been more common in some industries than in others. But as marketing evolves, so is the process ...

How to Run a Successful Product Sampling Campaign

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Beauty Brand Marketing: How to Plan Your Next Influencer Campaign

Pretty much all trends in beauty brand marketing are leading to social media influencers – the only problem is that influencer marketing is much more difficult than what they make it out to be.

Beauty Brand Marketing: How to Plan Your Next Influencer Campaign

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