Beauty Brand Marketing (2)

Brands and customers are continuing to adopt social commerce platforms, like Facebook and Instagram Shops. Here's everything you need to know about social commerce and the social commerce trends you ...

If your target audience includes a mix of both Gen Z and millennials, it’s tempting to create one marketing strategy and apply it to both groups. The question is, will doing this earn you results, or ...

Want to turn more of your website visitors and leads into customers? Here are 7 retargeting ad examples that convert.

We're going over everything you need to know to create a TikTok advertising campaign for your brand so you can increase your following, engagement and popularity.

With 2.6 downloads worldwide, there's a good chance your target audience is on TikTok. Here's an overview of the different types of TikTok ads, and how they're being used by brands.

Use these 8 endcap display ideas to get customers buying and talking about your products year-round.

Refresh your brand’s marketing strategy for 2021 with these 7 consumer behavior predictions!

Traditional product sampling during COVID can be a little tricky. Here are 8 virtual product sampling ideas broken up by industry!

From tools to help you plan and schedule content to photoshoot logistics—we’re going over everything you need to build your 2021 social media calendar.

Check out these female-owned small businesses for gifts that are truly unforgettable. 

Stumped on what to get your beauty-obsessed loved one for Christmas? Check out some of our favorite products that double as perfect stocking stuffers!

Check out this non-exhaustive list of BIPOC-owned businesses that are offering the best of beauty, clothing, accessories and more!