Beauty Brand Marketing

oprahs favorite things

How to Get Your Brand Featured on Oprah's Favorite Things List

Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide clout that Oprah’s Favorite Things does.

How to Get Your Brand Featured on Oprah's Favorite Things List

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beauty youtubers

6 Ways to Collaborate with Beauty YouTubers

Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.

6 Ways to Collaborate with Beauty YouTubers

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blenderelle case

10 Gift Ideas for the Beauty Product Lover in Your Life

CosmoProf might be over, but we're still gushing over our favorite products from the show.  Between the 15-minute pampering mask kit from Naisture and the beauty blender case from Blenderette, we ...

10 Gift Ideas for the Beauty Product Lover in Your Life

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Leaping Bunny Certified

How to Get Leaping Bunny Certified (Cruelty-Free)

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

How to Get Leaping Bunny Certified (Cruelty-Free)

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end cap displays

10 Examples of Awesome Retail End Cap Displays

End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.

10 Examples of Awesome Retail End Cap Displays

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beauty trade show

11 Best Health/Beauty Trade Shows to Attend as a Brand 2019 - 2020

Your brand should attend a health or beauty trade show to connect with customers in person and highlight what makes your brand unique.

11 Best Health/Beauty Trade Shows to Attend as a Brand 2019 - 2020

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makeup convention

Which Makeup Convention to Attend: How to Pick the Right One

If you're attending a makeup convention, it's important to focus on attending ones that attract your target audience and fit the phase your brand is in.

Which Makeup Convention to Attend: How to Pick the Right One

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fitness trade show

Beauty, Fashion, Fitness Trade Shows 2019: How to Pick the Right One

If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.

Beauty, Fashion, Fitness Trade Shows 2019: How to Pick the Right One

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EcoTools Sustainable Makeup Brushes

9 All-Natural Alternatives for Products You Use Every Day

Spring cleaning is in full swing. While it’s the perfect time to clear out your cabinets and give your closet the Marie Kondo treatment, it can also be a chance to take a second look at the products ...

9 All-Natural Alternatives for Products You Use Every Day

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examples of instagram giveaways

5 Examples of Instagram Giveaways That Actually Worked

Running a giveaway can be a big commitment, but luckily plenty of brands have done it first so you can see the benefit before you try for yourself.

5 Examples of Instagram Giveaways That Actually Worked

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how-to-do-a-giveaway-on-instagram.gif

How to Run a Giveaway on Instagram

Holding Instagram giveaways (or contests) are a fun and relatively easy way to grow your following and engage with users. I mean, who doesn’t loves free things? There are several ways to go about ...

How to Run a Giveaway on Instagram

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6 Instagram Story Ideas for Brands

More and more Instagram users are taking advantage of Instagram stories, and for good reason. Followers can engage with your story now in more ways than ever before.

6 Instagram Story Ideas for Brands

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