Beauty Brand Marketing
Marketing to Gen Z vs Millennials
Should you be creating separate marketing strategies for Gen Z and millennials? Here's what the research says.
Influencer Marketing Blog
Beauty Brand Marketing
7 Retargeting Ad Examples that Convert
Want to turn more of your website visitors and leads into customers? Here are 7 examples of retargeting ads that convert.
Kristen Wiley
Apr 18, 2021
Beauty Brand Marketing
How to Get Started with TikTok Advertising
We're going everything you need to know about setting up your brand's TikTok advertising so you can increase your following, engagement and...
Kristen Wiley
Mar 24, 2021
Fashion Brand Marketing
Why You Should Incorporate TikTokers into Your Retail Merchandising Strategy
Want to revamp your retail merchandising strategy? TikTokers drive your social media audience in-store and turn browsing shoppers into paying...
Statusphere Team
Jan 25, 2021
Beauty Brand Marketing
8 Virtual Product Sampling Ideas
Traditional product sampling during COVID can be a little tricky. Here are 8 virtual product sampling ideas broken up by industry to try instead!
Kristen Wiley
Dec 16, 2020
Beauty Brand Marketing
Everything You Need to Build Your 2021 Social Media Calendar
From tools to help you plan and schedule content to photoshoot logistics—we’re going over everything you need to build your 2021 social media...
Kristen Wiley
Dec 11, 2020
Beauty Brand Marketing
16 BIPOC-Owned Brands to Buy From Now and Always
Check out this non-exhaustive list of 16 BIPOC-owned businesses that are offering the best of beauty, clothing, accessories and more!
Statusphere Team
Nov 10, 2020
Fashion Brand Marketing
8 Steps to Building Your Retail Merchandising Strategy
Balancing signage, displays, product sampling and social media can be tricky—here's how to create the retail merchandising strategy of your dreams.
Statusphere Team
Oct 28, 2020
Beauty Brand Marketing
How TikTok Is Driving Millions of Dollars of Sales on Amazon
“TikTok made me buy it” is a well-known phrase—you can’t help but want to purchase all of the products TikTokers are showcasing, especially from...
Kristen Wiley
Aug 17, 2020
Beauty Brand Marketing
TikTok Made Me Buy It: How TikTok Has Become the Go-To Consumer Discovery Tool
TikTok has quickly become the go-to consumer discovery tool leading brands to realize the huge audiences they can reach on this app.
Kristen Wiley
Aug 12, 2020
Beauty Brand Marketing
16 Back-to-School Products You Need Whether Your Kid is Heading into the Classroom or Not
Whether you’re making your way onto campus or hitting the books from home, we share incredible brands that have amazing products you need to look...
Kristen Wiley
Aug 3, 2020
Beauty Brand Marketing
Brand Ambassador Program Outlines and Templates
We're covering the different types of brand ambassador programs your company can establish and templates to use when reaching out!
Kristen Wiley
Jul 29, 2020
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