Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Using influencers to increase sales in retail can garner results and open your marketing budget. here's how to integrate them into your strategy.
Influencer matchmaking can truly make or break your influencer marketing efforts, so it's important to get it right. Here's a look at our unique...
Influencer managers serve as the expert and middle (wo)man between your brand and the influencers you collab with. Here's what to look for when...
All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite...
Blogger outreach requires using proper pitching etiquette. In this blog, we’re filling you in on what good outreach looks like, and how it can turn...
Brand influencer campaigns don't always run smoothly. Luckily, you can learn valuable lessons from past influencer marketing mishaps to help your...
Your brand is bound to attract new giveaway followers because people love free stuff - but that’s just the easy part. The harsh truth is many of the...
What is a nano-influencer? With as little as 1,000 followers, nano-influencers are giving everyone a run for their money. Your brand’s decision on...
Utilizing influencers on Instagram can bring in fresh content and help social proof your brand. Before you dive into the world of influencer...
Calculating earned media value (or EMV) is much easier when you are only monitoring the impact of a handful of people. If you’re a brand with a team...
You can use EMV formulas to calculate the social media buzz you gain from your followers talking about your brand. You might see some earned media...
If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is...