You can use EMV formulas to calculate the social media buzz you gain from your followers talking about your brand. You might see some earned media...
If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is...
Find out when your company should turn to an influencer management agency to help maintain your influencer relationships.
While it may seem like sponsored content is easy to point out, not everyone knows it when they see it. This is why the Federal Trade Commission (FTC)...
It’s so important to understand copyright before you start partnering with Instagram influencers. The legal world of social media can be hard to...
When you’re getting started with a social media influencer, you might wonder if a contract is necessary. We’ll lay out how contracts help your...
Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously...
When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. They...
The influencer marketing vs traditional marketing debate is ongoing, and it’s important to consider the pros and cons of both when developing your...
We have had many requests for a blog post that covers influencer marketing vs affiliate marketing. So here we will show you...
Influencer marketing has completely changed the game for ecommerce businesses.
If you are getting ready to reach out to celebrity influencers to promote your brand, it might be time for you to think again.