Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is...
While it may seem like sponsored content is easy to point out, not everyone knows it when they see it. This is why the Federal Trade Commission (FTC)...
It’s so important to understand copyright before you start partnering with Instagram influencers. The legal world of social media can be hard to...
When you’re getting started with a social media influencer, you might wonder if a contract is necessary. We’ll lay out how contracts help your...
Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously...
When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. They...
The influencer marketing vs traditional marketing debate is ongoing, and it’s important to consider the pros and cons of both when developing your...
We have had many requests for a blog post that covers influencer marketing vs affiliate marketing. So here we will show you...
Influencer marketing has completely changed the game for ecommerce businesses.
If you’re a small business, influencer marketing can be an incredible resource to build awareness for your business. Here are three useful influencer...
Having a successful brand ambassador program can make or break your efforts to get the word out about your brand. Here are our tips for a successful...
How can you tell whether an influencer marketing company is worth hiring? Here are four key factors to consider when making your decision.