Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Brand influencer campaigns don't always run smoothly. Luckily, you can learn valuable lessons from past influencer marketing mishaps to help your...
Your brand is bound to attract new giveaway followers because people love free stuff - but that’s just the easy part. The harsh truth is many of the...
What is a nano-influencer? With as little as 1,000 followers, nano-influencers are giving everyone a run for their money. Your brand’s decision on...
Utilizing influencers on Instagram can bring in fresh content and help social proof your brand. Before you dive into the world of influencer...
Calculating earned media value (or EMV) is much easier when you are only monitoring the impact of a handful of people. If you’re a brand with a team...
You can use EMV formulas to calculate the social media buzz you gain from your followers talking about your brand. You might see some earned media...
If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is...
While it may seem like sponsored content is easy to point out, not everyone knows it when they see it. This is why the Federal Trade Commission (FTC)...
It’s so important to understand copyright before you start partnering with Instagram influencers. The legal world of social media can be hard to...
When you’re getting started with a social media influencer, you might wonder if a contract is necessary. We’ll lay out how contracts help your...
Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously...
When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. They...