Instagram Influencer Marketing

What are the Demographics of Each Social Network?

The key to using social media to market your brand is understanding social network demographics. The demographics vary from network to network. If you choose to advertise on Facebook when your ...

What are the Demographics of Each Social Network?

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How Often Should Your Company Post on Instagram?

One of the questions we hear most frequently is this: What’s the best Instagram posting frequency? It’s a good question. Post too much and you risk annoying your followers. Post too infrequently and ...

How Often Should Your Company Post on Instagram?

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4 Types of Brand Ambassador Programs

Brand ambassador programs are becoming increasingly popular in organizations that target millennials and younger consumers. A brand ambassador is a person hired by a company to raise awareness for ...

4 Types of Brand Ambassador Programs

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Benefits of Influencer Marketing for Restaurants

Restaurants were made for people to share good food, company, and memories. What a better way to highlight these aspects than with social media. I mean social media was practically made for ...

Benefits of Influencer Marketing for Restaurants

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4 Forms of Influencer Marketing ROI

I can’t tell you how many people come to me and say “I totally want to do influencer marketing, but I need to see direct ROI – if I spend $1,000 I better be making at least $2,000.” Not only is the ...

4 Forms of Influencer Marketing ROI

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How to Start Instagram Influencer Marketing

When it comes to social media marketing, Instagram can be one of the most difficult networks to gain traction. With that said, it can also be one of the most rewarding once you start building your ...

How to Start Instagram Influencer Marketing

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Beauty Brand Marketing: How to Plan Your Next Influencer Campaign

Pretty much all trends in beauty brand marketing are leading to social media influencers – the only problem is that influencer marketing is much more difficult than what they make it out to be.

Beauty Brand Marketing: How to Plan Your Next Influencer Campaign

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Influencer Marketing Metrics: Why Followers Don't Matter

When running influencer marketing campaigns, brands seem to only care about one thing: followers. Without fail it is the first question that I get asked when I help a brand run an influencer ...

Influencer Marketing Metrics: Why Followers Don't Matter

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Pro Tips for Editing Photos Within the Instagram App

You don't need a super-fancy camera to take stunning photos anymore. With your iPhone and these few simple tips you can take your Instagram posts to the next level without even leaving the Instagram ...

Pro Tips for Editing Photos Within the Instagram App

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How to Pick the Right Campaign Hashtag

Hashtags have come a long way from just being a way to organize content. They are now used for tracking, exposure, discovery, and even the occasional sarcasm. Twitter, Facebook, and LinkedIn support ...

How to Pick the Right Campaign Hashtag

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How to Take Awesome Top-Down Product Photos

Top-down product photos are all the rage on social media. It gives you many ways to showcase your brand in a creative manner, but without the right tools it can be a challenge. Today we are going to ...

How to Take Awesome Top-Down Product Photos

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How to Start a User Generated Content Campaign

User generated content is the holy grail in this new era of digital/social media advertising. Whether you have a product or a service you can benefit from user generated content. Today I'm going to ...

How to Start a User Generated Content Campaign

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