Instagram Influencer Marketing

Pretty much all trends in beauty brand marketing are leading to social media influencers – the only problem is that influencer marketing is much more difficult than what they make it out to be.

When running influencer marketing campaigns, brands seem to only care about one thing: followers. Without fail it is the first question that I get asked when I help a brand run an influencer ...

You don't need a super-fancy camera to take stunning photos anymore. With your iPhone and these few simple tips you can take your Instagram posts to the next level without even leaving the Instagram ...

Hashtags have come a long way from just being a way to organize content. They are now used for tracking, exposure, discovery, and even the occasional sarcasm. Twitter, Facebook, and LinkedIn support ...

Top-down product photos are all the rage on social media. It gives you many ways to showcase your brand in a creative manner, but without the right tools it can be a challenge. Today we are going to ...

User generated content is the holy grail in this new era of digital/social media advertising. Whether you have a product or a service you can benefit from user generated content. Today I'm going to ...

As you know, Instagram is one of the best platforms for up-and-coming social influencers. It's visual nature makes it a great place for people to showcase all the beautiful moments of their life. ...

Marketing has changed tremendously over the past few years. We made it through the shift from yellow pages to digital marketing, but what's next? While it may feel like you have just started to ...