Instagram Influencer Marketing

There are a variety of different ways to increase your Instagram engagement rate, but here a few easy and effective methods you can implement right away.

Influencer marketing is important year round, but as with most retail marketing methods, it takes a busy turn as brands gear up for the holidays. Because of this, it presents some unique challenges ...

There’s no denying that there has been a huge shift in the way brands do marketing. Today’s consumers don’t want to be interrupted by ads, and go out of their way to avoid them. This has caused the ...

Since the take-off of social media marketing, affiliate and ambassador programs have been receiving more publicity. But since there can be some overlap with these two marketing processes it can be a ...

The key to using social media to market your brand is understanding social network demographics. The demographics vary from network to network. If you choose to advertise on Facebook when your ...

One of the questions we hear most frequently is this: What’s the best Instagram posting frequency? It’s a good question. Post too much and you risk annoying your followers. Post too infrequently and ...

Brand ambassador programs are becoming increasingly popular in organizations that target millennials and younger consumers. A brand ambassador is a person hired by a company to raise awareness for ...

Restaurants were made for people to share good food, company, and memories. What a better way to highlight these aspects than with social media. I mean social media was practically made for ...

I can’t tell you how many people come to me and say “I totally want to do influencer marketing, but I need to see direct ROI – if I spend $1,000 I better be making at least $2,000.” Not only is the ...

When it comes to social media marketing, Instagram can be one of the most difficult networks to gain traction. With that said, it can also be one of the most rewarding once you start building your ...

Pretty much all trends in beauty brand marketing are leading to social media influencers – the only problem is that influencer marketing is much more difficult than what they make it out to be.

When running influencer marketing campaigns, brands seem to only care about one thing: followers. Without fail it is the first question that I get asked when I help a brand run an influencer ...