Beauty Brand Marketing

If you want retail customers to try something new, you have to grab their attention. In-store marketing materials are the perfect way to catch their eye.

Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide clout that Oprah’s Favorite Things does.

Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.

CosmoProf might be over, but we're still gushing over our favorite products from the show.  Between the 15-minute pampering mask kit from Naisture and the beauty blender case from Blenderette, we ...

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.

Your brand should attend a health or beauty trade show to connect with customers in person and highlight what makes your brand unique.

If you're attending a makeup convention, it's important to focus on attending ones that attract your target audience and fit the phase your brand is in.

If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.

Spring cleaning is in full swing. While it’s the perfect time to clear out your cabinets and give your closet the Marie Kondo treatment, it can also be a chance to take a second look at the products ...

Running a giveaway can be a big commitment, but luckily plenty of brands have done it first so you can see the benefit before you try for yourself.

Holding Instagram giveaways (or contests) are a fun and relatively easy way to grow your following and engage with users. I mean, who doesn’t loves free things? There are several ways to go about ...