Beauty Brand Marketing
Marketing to Gen Z vs Millennials
Should you be creating separate marketing strategies for Gen Z and millennials? Here's what the research says.
Statusphere Blog | Expert Influencer Marketing Insights & Resources
Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Influencer Marketing Strategy
Retargeting: How to Optimize your Influencer Marketing Campaigns for Conversions
Optimize your influencer marketing campaigns for conversions with these retargeting strategies and tips.
Kristen Wiley
Apr 20, 2021
Influencer Marketing Strategy
How to Set Up a Retargeting Campaign
Here's a step-by-step guide on how to set up a retargeting campaign so your new website visitors turn into returning ones.
Kristen Wiley
Apr 13, 2021
Influencer Marketing Strategy
YouTube Sponsorships vs TikTok Collabs
Both YouTube sponsorships and TikTok collabs can increase brand awareness and sales. Use this comparison to decide which is the best fit for your...
Kristen Wiley
Mar 29, 2021
Influencer Marketing Strategy
Influencer Marketing Trend Report 2021
Influencer marketing trends change constantly in reaction to social media, consumers, and influencers themselves. Stay up-to-date with this trend...
Kristen Wiley
Feb 5, 2021
Influencer Marketing Strategy
How to Pay TikTok Brand Ambassadors
Learn about the different ways you can pay TikTok brand ambassadors and how to cover all your bases in the process.
Statusphere Team
Jan 29, 2021
Influencer Marketing Strategy
Instagram's Guides: Everything You Need to Know about this New Feature
We’re taking a deep dive into Instagram's new feature: Guides! We share how to create and use Guides, plus how influencers can help curate content.
Statusphere Team
Dec 30, 2020
Influencer Marketing Strategy
How Will Social Media Influencer Marketing Change Post-COVID-19?
From travel influencers to TikTok usage—we’re investigating how social media influencer marketing will change post-COVID-19.
Kristen Wiley
Dec 23, 2020
Influencer Marketing Strategy
How to Find Brands Looking for Ambassadors
Want to start repping the products you love but aren’t sure how to find brands looking for ambassadors? Here's what you should know!
Kristin Martinez
Dec 14, 2020
Influencer Marketing Strategy
How to Report Influencer Marketing ROI to Your Boss
Here's everything you should know when reporting influencer marketing ROI to your boss so you get the green light on your next campaign.
Kristen Wiley
Dec 9, 2020
Influencer Marketing Strategy
Influencer Database vs Influencer Marketing Platform
Can't choose between influencer databases and influencer marketing platforms? Here's everything you need to know to find the best fit for your brand.
Kristin Martinez
Oct 19, 2020
Influencer Marketing Strategy
FTC Guidelines for Influencers and What You Need to Do to Be Compliant
Not quite sure how to be compliant with the latest FTC guidelines? We're going over everything you need to know so that you keep posting stress-free.
Kristin Martinez
Oct 7, 2020
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